Welsh CCTV company makes intelligent decisions to protect its customers
Consumer interest in AI is rapidly transforming the landscape of the products and services we interact with daily, driving innovation across various industries. But not everyone is aware that some businesses have been using intelligent features in their products for many years, including SECUREIT who use AI enhanced CCTV monitoring in order to provide more adaptive, predictive, and responsive protection for their customers.
In recent years, the integration of artificial intelligence into CCTV systems has profoundly transformed the landscape of security and surveillance. Companies like SECUREIT, a leading fire prevention and security solutions provider headquartered in Brynmenyn, have embraced these advances, ensuring that their offerings remain at the forefront of innovation.
SECUREIT managing director Philip Popham has witnessed first-hand how the development of AI based technology has transformed the services the family run company has offered over the last 16 years:
“While CCTV has long been a staple in security infrastructure, the integration of AI has elevated its capabilities, making it more efficient, intelligent, and indispensable for modern security needs”. He continued:
“One of the most significant improvements AI has brought to the CCTV systems we use at SECUREIT is the enhancement of accuracy in monitoring and recognition. Traditional CCTV systems relied heavily on human operators to identify suspicious activities or potential threats. However, this approach was often hampered by human limitations, such as fatigue, distraction, or information bias. AI CCTV, with its ability to process and analyse vast amounts of data in real-time, has addressed these issues, leading to more reliable, cost effective and consistent surveillance”.
AI-powered CCTV systems utilise advanced algorithms to recognize and classify objects, faces, and behaviours with remarkable precision. For example, AI can distinguish between a person and an inanimate object, such as a tree or a vehicle, drastically reducing false alarms which can be stressful for those receiving them. Furthermore, facial recognition technology, driven by AI, has improved the accuracy of identifying individuals, even in challenging conditions such as low light or crowded environments. This level of precision ensures that security personnel can focus their attention on genuine threats, optimising response times and enhancing overall safety.
Popham also explained how AI based CCTV systems have reduced the amount of time allocated to reviewing post-event footage:
“AI has also revolutionized the speed at which threats are detected and addressed by the company. Traditional CCTV systems often required hours of footage review to identify incidents, making it difficult to respond in a timely manner. AI-driven systems, on the other hand, can analyse live feeds in real-time, detecting unusual patterns or behaviours instantly. This capability is particularly valuable in high-security environments, such as airports, financial institutions, schools, universities, and other public spaces where immediate action is critical”.
The company still uses traditional CCTV monitoring techniques with real people in its 24/7 multi-screen monitoring suite in South Wales, but the peace of mind AI monitoring offers provides additional reassurance for its customers. For instance, AI can detect loitering in sensitive areas, unauthorised access, or even abandoned objects that could pose a threat. Once a potential threat is identified, the system can automatically alert security personnel or trigger automated responses, such as locking doors or sounding alarms. This proactive approach not only enhances security but also helps prevent incidents before they escalate.
The integration of AI into CCTV systems has marked a significant leap forward in security and surveillance technology. By enhancing accuracy and enabling real-time threat detection AI has redefined what is possible in modern CCTV systems. As a leader in fire prevention and security solutions, SECUREIT is well-positioned to leverage these advancements, providing clients with cutting-edge technologies that not only protect but also inspire confidence in a safer, smarter future.
SECUREIT is a leading provider of fire prevention and security solutions, headquartered in South Wales. The business has built a strong reputation for delivering innovative, reliable, and high-quality security systems and services to a diverse range of clients. SECUREIT’s mission is to protect people, property, and businesses with solutions that meet the highest standards of safety and performance. It is a South Wales-based family run company specialising in fire prevention and security solutions for residential and commercial properties. The company is dedicated to providing innovative and reliable products and services to protect its clients’ assets and ensure peace of mind.
